12 Jul Give Langston: Celebrating 15 Years of Greatness at eHarmony

The 411: Through his enthusiasm and commitment, and of course fifteen years of hard work, Grant Langston provides starred an important role for making eHarmony the online matchmaking powerhouse it’s these days. 

Developing right up in Hartselle, Alabama, Grant Langston never ever dreamed which he would work at an internet dating organization, let alone the largest one out of the world, but often success comes when and where you the very least anticipate it.

That success began during the later part of the ’90s whenever Langston decided to get an opportunity on a then-startup referred to as eHarmony, together with the intention of taking care of advertising and marketing material for only six months.

Above a decade later, Langston continues to be at eHarmony and is also equally committed to improving the organization succeed while he was from time one.

The renaissance guy of eHarmony

Although Langston’s current concept is vice-president of Brand Marketing, he is used numerous positions during the company because of the collaborative atmosphere.

From authorship content material, to operating social media, to marketing new products, to beginning eHarmony’s web mag, to helping with customer service, getting their all into the job provides always are available initially.

“it has been an evolving role, but i believe at every change, the changes are making sense,” the guy said. “today i’m like i have been involved with every section of the business, and that’s been just the thing for me personally.”

Having established in 2000 with a logical method of matching, eHarmony is known as among very first sites to improve some people’s assumptions that online dating sites is actually for hookup websites, but Langston is a bit more modest about his specific contributions, especially when considering their part in humanizing the brand.

“We usually wanna get the tasks really — what we should’re undertaking for the people — but do not need simply take ourselves as well honestly,” he mentioned. “When I took more than innovative brand name placement, one of the first circumstances i desired accomplish had been lighten circumstances upwards. The message still is equivalent, because our beliefs continue to be equivalent, but we just should treat it with a bit of wink and a grin.”

His contagious desire for life

Not merely is actually Langston excited about exactly what the guy really does at eHarmony, but he is additionally excited about his interests and family members existence, along with taking a creative heart to every thing the guy really does, should it be playing within his Americana group (his new record happens March 23!), going to the park with his partner and kids or starting a new venture in the office.

“I think becoming an artist is a critical section of my personal job only at eHarmony,” he mentioned. “If I have to write a track and I also need solve a work problem and I also experience this or that, the creative force that gets all those things accomplished feels as though the exact same thing.”

And in accordance with Langston, it all really does fall to balance.

“i am conscious a life that will be too unbalanced in one single area isn’t really likely to be a lot fun,” the guy stated. “i cannot put that stuff on a shelf whilst still being be Grant. I would like my personal children to understand me personally and never some pale type of me personally, so it is essential me to keep circumstances in play that I’m excited about.”

Exactly what the next 15 years hold

Being with eHarmony for more than a decade, Langston knows what realy works and so what doesn’t, and that’s why the group continues carrying out what they do best — merely better as each day, week, thirty days and season goes on!

For this season, two big initiatives are:

Ph.D.s, psychologists or MFTs

But for Langston, it really is more than simply creating the funnest product or heading alongside the most recent craze. It’s about the efficacy of the coordinating.

“that which we do within organization is vital. We are getting folks with each other … and if you are not performing that in a manner that’s assisting them, you’re having a pretty negative effect,” the guy stated. “We believe the best way to make development and the simplest way to possess a significantly better company is to help individuals a lot more, while the simplest way we can help them will be let them have much better fits.”

I do believe Langston would agree with me personally while I state i cannot wait observe what the subsequent 15 years keep.