Inside Grindr's plan to squeeze the pages
Zoe Schiffer
Today why don't we discuss how the increasing pressure having dating software generate a whole lot more funds was trembling in the dating business - specifically the fresh new world's premier gay dating app, Grindr.
Into the Grindr's propose to squeeze the users
Since its initial public offering in 2022, Grindr has been on a rocky road financially. Its stock has fell 70 percent because their SPAC. After hitting an IPO-high of $, it currently sits at $. Last summer, team established plans to unionize, amid industry layoffs and worries that the company was losing its progressive culture. Two weeks later, CEO George Arrison abruptly ordered his mostly remote workforce of 180 people back to the office. About half the company left and Grindr paid out over $9 mil from inside the severance.
Today, Grindr intends to raise cash by the monetizing the fresh app far more aggressively, placing in past times 100 % free have about an effective paywall, and moving aside the new inside-app commands, group state. The firm happens to be focusing on an enthusiastic AI chatbot that can participate in sexually specific talks with pages, Platformer enjoys learned.